The website for Ella’s Cocktails was never meant to be just a digital brochure, it was designed to be a cornerstone of their business growth. After crafting their brand identity, the next step was building a space that could translate that same level of refinement and trust into an online experience that converts.

Ella’s Cocktails offers a luxury, full-service cocktail experience for weddings and events, and that needed to come through from the very first click. Every design choice was intentional: clean layouts, elegant typography, and rich, sensory imagery that invites visitors to imagine the experience for themselves. The tone is elevated but welcoming, just like the brand.

From a strategy perspective, this website was built to perform. It’s the key step in their lead funnel, where potential clients land after discovering Ella’s Cocktails on social media. The entire flow was designed to guide visitors seamlessly from inspiration to inquiry. Within a few scrolls, you understand who they are, what they do, and how to book them.

Clear calls to action, strategic contact placement, and effortless navigation make it easy for visitors to take the next step. Behind the scenes, the site is optimized for local SEO and speed, ensuring that people searching for event bar services find them quickly, and stay.

Since launching, the website consistently generates about five qualified leads per month. The conversion rate is exceptional, they close the majority of inquiries that come through the site, with each event valued between $10,000 and $50,000. That means the website isn’t just beautiful, it’s directly tied to revenue.

What makes it work isn’t luck, it’s alignment. The visuals, the messaging, and the functionality are all built around how their clients actually book, inquire, and buy. It feels effortless to the user, but every piece was designed with strategy in mind.

For a brand like Ella’s Cocktails, where experience is everything, the website needed to feel like an extension of their service: elevated, seamless, and memorable.

Because great design doesn’t just look good, it works hard behind the scenes, too.