Working with the Montecito Inn was such an exciting and rewarding experience. This historic hotel already had an incredible reputation in Santa Barbara, often booking out a year in advance with very little availability during the busy season. My role was to uplift and maintain their luxury brand presence while finding creative ways to attract off-season travelers.

I focused on creating content that felt polished, warm, and true to the timeless charm of the property. Every post highlighted the experience of staying there rather than just the space itself, helping potential guests imagine themselves in the heart of Montecito’s beauty and calm.

A highlight of this project was securing features and collaborations with SB Dine & Dest, Linus Bike, and Visit Santa Barbara, the holy grail of local tourism resources. Those partnerships brought valuable visibility and credibility, helping extend the Montecito Inn’s reach beyond its loyal returning guests.

This project reminded me how meaningful it is to work with brands that already have a strong identity and simply need the right creative strategy to keep that story alive online. The Montecito Inn was a joy to represent and a perfect example of luxury storytelling done with care.

Before Me