Wine House CDA: A Rebrand in Motion

When I first met TJ, the new owner of Wine House CDA, she was stepping into something really special. She had vision, heart, and big plans for the space, but she had already signed a contract with another web designer before we connected.

Instead of starting from scratch, my role became something different and honestly, something I’ve grown to really value. I stepped in as her advocate and creative partner. While another team handled the technical build, I worked alongside them, guiding the brand direction, protecting the vision, and helping TJ navigate decisions so the end result would actually reflect what she’s building.

The Brand Direction

We focused on creating a visual identity that feels elevated, welcoming, and slightly modern while still honoring the warmth of a wine bar.

The color palette leans into rich, moody tones balanced with soft neutrals, something that feels intimate at night but still fresh and inviting during the day. We selected fonts that are clean and refined, with just enough character to feel intentional without being trendy.

Because timing mattered, we created a temporary logo that could carry the brand confidently while the larger identity continues to evolve. It’s simple, strong, and flexible, something that works across menus, social media, event graphics, and signage without overwhelming the space.

More Than a Logo

My involvement with Wine House CDA goes far beyond brand visuals. I manage all social media, coordinate influencer partnerships, write scripts for content, help promote private events, and consistently work to drive traffic through the doors.

We’re not just posting pretty photos of wine. We’re telling a story. We’re creating anticipation for events. We’re building community. We’re positioning Wine House as a place people want to gather, celebrate, and return to.

The Bigger Picture

This project is a reminder that branding is not just about designing something beautiful. It’s about stewardship. It’s about protecting a vision and making sure every piece, website, colors, fonts, events, partnerships, works together toward the same goal.

TJ trusted me to stand beside her through this transition, and that’s something I don’t take lightly. Wine House CDA is in an exciting chapter, and I’m grateful to help shape it from the inside out.